2008 Acura Driving Program Is Huge Success
NSI Marketing Services soon will complete the Phase II Acura Concierge Service program, an experiential marketing program that is allowing guests at 20 W Hotels properties to witness the luxury and technology of an Acura MDX up close and personal.
During last year's pilot program, more than 13,000 guests at the participating properties had a hands-on experience unmatched by any other marketing strategy. After their complimentary rides, these guests reported having both higher impressions of the Acura brand as well as enhanced expectations of leasing or purchasing an Acura in the future - the positive mindset that this program was designed to create.
The 2008 program, under way since April, has attracted more than 10 times as many hotel guests - to the delight of both NSI and its client.
