NSI Marketing Services Launches Online Marketing Portal for Benjamin Moore
ST. LOUIS, MO (February 12, 2010) - Benjamin Moore, a Berkshire Hathaway Company, has contracted with NSI Marketing Services, an industry leader in digital marketing management, to develop and manage their new Marketing Access Center website. With a three-stage development process, NSI will create a digital marketing portal for the 4,000 Benjamin Moore retailers in the United States and Canada.
With today’s site launch, the website houses print advertisements, direct mail pieces, and point-of-sale materials, all customizable using NSI’s proprietary software. By the third quarter of this year, the site will also utilize Canadian currency for ordering and have a French-only version by the Canadian retailers. By providing the Marketing Access Center to their retailers, Benjamin Moore hopes to drive retail traffic and sales by assisting retailers in the creation of professional, brand-enhancing local advertising and marketing materials for their products.
