Keeping Your Site Full, Fresh and Frequently Visited

Content Management Services

A Web site is the obvious choice to keep your distribution channel informed about products and promotions and to provide quick access to tools for creating compelling marketing and promotion activities.

But every Web site, whether business-to-business or consumer-facing, must be kept current. Doing so builds brand integrity and ensures a return on your investment.

Effective content management for channel marketing is a full-time job – content must be solicited, written, edited, formatted and posted to the site. Ensuring the relevance and timeliness of the content is an ongoing challenge. That’s where NSI comes in.

Designing, creating, collecting, formatting, posting and disseminating content to countless Web sites is the main focus of our Web Site Content Management team. Our service-oriented approach and keen eye for trends in this ever-changing medium results in content that won’t get lost in the clutter and keeps audiences engaged. The faster users find what they are looking for, the more frequently they will return, and the harder your site works for you.

For more information, contact us.

Case Study

For More Than A Decade NSI Has Managed Anheuser-Busch's MarCom Web Site

By 1995 multiple departments within Anheuser-Busch were flooding wholesalers and sales and marketing teams with internal paper-based communications. A lack of organization or coordination of the materials meant field sales and wholesalers were wasting hours locating promotional information. Effective communication between various audiences was becoming increasingly challenging yet ever more important.

To answer these communication issues NSI was asked to support the development of ABMarketing.com. What began as a site with some print and outdoor advertisements and a few hundred banners now contains 100,000+ assets and content pages. More than 17,000+ unique users view over 660,000 pages each month, with an average visit length of 99 minutes.

A News Center communicates priorities and important deadline information keeping all users informed of the latest updates. Ordering capabilities allow users to request the latest point-of-sale, advertising and promotional items as soon as they become available. Support materials such as artwork and customizable signage can be downloaded instantly helping make Anheuser-Busch first to market while insuring brand integrity. Sales materials ensure users have everything they need to make the sale or gain more shelf space.

NSI manages the content across ABMarketing.com, keeping the information and materials fresh and up to date, and adding new applications to serve the ever evolving needs of Anheuser-Busch and its users.

This online portal of information is the one-stop shop for all sales and marketing communications providing information about priorities and quick and easy access to the tools and support needed to integrate Anheuser-Busch's messages effectively and efficiently at retail. It has eliminated duplication of efforts, saving time and increasing participation. Shipping and printing costs have also been reduced saving Anheuser-Busch millions of dollars every year.