Digital Marketing Made Easy

Digital Asset Management

Digital assets are what separate us from lower life forms (and marketers of yesteryear). Assets in a digital image library take the form of logos, images, ad templates and other marketing tools; stored and ready for retrieval by your internal sales staff and retailers to make marketing resource management more efficient.

NSI ensures that our Digital Asset Management service metrics focus on consistent, accurate, reliable and timely deliverables for marketing operations management – whether it’s an inquiry to organize and post new campaign materials, a response to a user’s request to place an order or an answer to a client’s advertising inquiry. These services make customized advertising through an asset repository easy to use.

We believe that success depends on generating program awareness, supporting it with great content and making it easy to find and use. The combination of these three ingredients and a partnership with NSI will result in a recipe for overall digital marketing success.

For more information, contact us.

Case Study

The North Face Extends Brand Promise to Dealers with Digital Marketing Resource Program

The North Face takes pride in extending its brand promise of excellence to its relationships with the company’s independent retailers. So when channel partners complained that the Cooperative Advertising and Digital Asset Management programs were fragmented with multiple Web sites and slow trade fund reimbursement, TNF addressed these challenges by engaging NSI to provide an integrated, service-oriented program.

The NSI-developed and managed North Face Dealer Marketing Resource Program is a consolidated, streamlined digital asset solution for retailers to access marketing materials, photographic assets, brand guidelines, program changes, Co-op administration, event marketing tools and Print On Demand. Plus, retailers can order the all-important TNF store fixtures and graphics through a third-party vendor… all under one roof.

The online Dealer Marketing Resource Center includes functionality that met TNF’s integration objective: (1) a seamless pass-through to the co-op program so retailers can easily check balances, submit claims and view reports; and (2) customized advertising functionality that can match product image, name, description and price with one-click customization.

Overall, the program is designed to improve dealer service and satisfaction, reduce administrative costs, increase efficiencies and protect The North Face brand in all dealer marketing.