Building and Defending Brands

Trade Promotion Management

Just how is your brand delivered at the local level? Are your retailers and distributors as interested in promoting your brand as you are? Or, are local efforts eroding your equity?

A thriving NSI trade promotion program will improve the relationship between you and your channel partners. A cooperative or co-op advertising campaign offers timely reimbursements for approved advertising while expediting the audit process. Trade funds management, in coordination with clear program guidelines, will improve the quality of your local advertising and make corporate sales personnel ‘coaches’, not ‘referees’– all while reducing the administrative burden of administering a Trade Promotion Management (TPM) program.

A successful trade promotion program may involve compliance management. NSI offers a suite of advertising compliance capabilities from prior approval advertising audits, pre-approval letters to the creation of compliance guidelines.

We believe that having the ability to continuously plan, track, control and evaluate trade-spending activities is one of the primary capabilities a manufacturer needs in order to differentiate their brands and products in the marketplace.

For more information, contact us.